Directing, consulting
and designing for digital user experience.
and designing for digital user experience.
I could really go a bowl of custard to liven up my Friday!
May 10th at 6:38pm

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Campus is a Google owned venture in East London's 'Silicon Roundabout' area. The building provides co-working space and a cafe for startups, entrepreneurs and investors.
Campus partners, based in the same building, and include Seedcamp and TechHub. Campus has received considerable publicity from the UK government.
The first phase of the website was produced in a massively compacted timeframe, to coincide with the official opening of the building.Creative Direction, Interaction Design2012 -
The Versus Debates You Tube Channel is a ground breaking digital experience, staged by Intelligence2 and Google, that enables the audience to get involved directly in live debates.
The first debate, 'It's time to end the war on drugs' featured leading political and media figures such as Julian Assange, President Cardoso, Richard Branson and Sir Ian Blair, some of whom were in a Google Hangout that was vision mixed with the live studio video stream.
Before and after a debate the audience can vote on the motion. During the debate they can express their favour or dislike of what's being said by clicking a realtime interactive mood meter.
I delivered the project to an extremely tight two week deadline, to coincide with the first debate in the series.Creative Direction, Interaction Design, User Interface Design2012 -
Designed as a live intranet site, the guidelines provide a structure and definition for all user experience and design across Disney EMEA sites, covering topics such as layout, typography, iconography, design patterns and advertising.
As Creative Consultant and Author, it was my job to bring consistency to Disney's sites, gathering and defining requirements for the future and to write, design and structure the content of this major piece of work.
The guidelines are written in the spirit of best practice and are designed to be adapted and refined over time. They do however stipulate absolutes where necessary. Feedback was gathered from Disney's designers and producers throughout and progress regularly presented to the executive board.
With a team consisting of myself and two designers, the project was delivered to deadline in just 3 months and is now in regular mandatory use.Creative Direction, Interaction Design, Writing2012 -
As part of the 2011 CBBC redesign, a template system needed to be created to accommodate over twenty bespoke brand styles within the CBBC global site style.
The key challenge was to allow each brand's identity and flavour to come to the fore, so that each one felt distinct and at the same time, to provide a consistent user experience throughout.
Working closely with the Lead Developer, I conceived the template system and wrote step-by-step production guidelines for use by both BBC designers and agencies, to produce skins for new brands using a semi-automated process.
Using this system, the time required to design and build a brand website was reduced from several weeks of protracted iterations, to just five days.Art Direction, Creative Direction, Writing2012 -
The creative direction brief for the 2011 relaunch was to align the look and feel of the site much closer to the brand television experience. A key challenge was to successfully incorporate the presence of the television presenters within the CBBC brand and at the same time, to incorporate 100+ sub brands.
The design was extensively user tested throughout. Alongside UX testing we also gathered qualitative data on user engagement and look and feel, together with cognitive analysis of the use of language and visual communication.Creative Direction, Art Direction2011
