CBBC Newsround Redesign
Creative Direction - Responsible for leading the visual redesign and branding of the site following the departure of the staff creative director. Gathered fresh requirements from stakeholders, analysed previous user research data, collaborated with UX designer, directed 1 visual designer.
Focus on content
As I mentioned in my post about the CBBC programme templates, I'm now firmly convinced that kids don't care about page furniture and instead 'see' only the content.
The Newsround redesign took place after the CBBC redesign and broke new ground in reducing page furniture to an absolute minimum in favour of large content images and headlines. I was convinced this was the right approach to take and it was borne out in subsequent qualitative testing by usability agency,System Concepts.
Kids don't notice page furniture
The facilitator often had to draw the child's attention away from the content so that we could find out what they thought about aspects of the site design!
So, I remain convinced that beyond a subliminal awareness of site colours, kids really are focused on content.
Fluidity over fixed pixels
It follows that intricate, pixel-crafted page furniture is wasted on kids, not to mention being labour intensive to update and inflexible for use in fluid, responsive layouts (Newsround is not responsive but it is vertically fluid).
That said, I devised a system for Disney that strikes a compromise, allowing for some page furniture whilst remaining fluid.