Visual Design - Design of wall decals which featured prominently in Vouchercodes' London office, their purpose to focus the customer team on their core personas, in a way that made them feel like real people and would remain vivid in the staff's collective consciousness.

By means of an initial creative workshop with Webcredible we surfaced key findings, I then amplified and simplified them into engaging graphics that could be rapidly digested from a distance.

Decal dimensions were roughly 5 x 2 metres.

The personas also featured on a set of A5 cards for use in meetings and brainstorms.